The Human Library™ has entered into an exciting new partnership with Heineken®. A partnership that involves becoming part of the Heineken® Open Your World campaign in the United Kingdom and staging a series of Human Library events offering opportunities for finding common ground through dialogue.
For more than 150 years Heineken® has stood for openness, believing that the simple act of sitting down and having a conversation over a beer, helps bring people together. Now Heineken® is putting it to the test with a new campaign and partnership which aims to explore if the benefit of finding common ground with one another, can ultimately lead people to be more open. The Human Library™ share values with Heineken® and appreciate the opportunity to reach millions of potential new readers of the Human Library™.
Cindy Tervoort, Head of Marketing, Heineken® says: “Open Your World is the first-time Heineken® has launched a campaign of this nature in the UK. Joining forces with The Human Library™ is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything. But that’s the point. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”
More events in the UK
The partnership will include Human Library events around the United Kingdom and a flagship event at Wilderness Festival 2017. Readers are encouraged to take advantage and come down and meet one of our many bestsellers.
Worlds Apart film
The campaign launched on Thursday 20th April and sets out to prove that when you see past the labels, even the most divided groups can come together to find common ground.
Watch the campaign film “Worlds Apart” here and join the social experiment.
After at very successfull series of school visits carried out in partnership with the city of Copenhagen in 2015. The Human Library has been invited to continue efforts to counter stigma and stereotypes.