Over the summer nearly 200 members of Heineken UKs Leadership Development Program will become readers of The Human Library™ . The program is scheduled to run from May to July at Heineken’s offices in London and Edinburgh.
The corporation between Heineken UK and the Human Library Organization started last year with an invitation to partner on an effort to build a more open world. The campaign included the film “worlds apart” and a series of local Human Library events aimed at engaging with the public.
Muffe Vulunz (Extreme body modified) – Heineken Open Your World campaign launch with The Human Library, a not-for-profit organisation that uses conversation to challenge stereotypes, in Covent Garden, London. The campaign aims to highlight that there is more to unite us than divide us.
The five events were held at different locations around the United Kingdom and helped pave the way for new book depots and more local partnerships across the country enabling the Human Library to integrate further with civil society in the UK.
Last years activities also included two staff sessions and a key stakeholder event. Needless to say, both parties felt the outcomes were very positive.
First global brand to become a diversity partner
Heineken is the first global brand to integrate the Human Library into their HR programs and become Human Library Diversity partner. Founder Ronni Abergel is excited about the development.
“The Human Library is full of courageous people. People who are willing to open up to strangers and share. The people working at Heineken UK are very similar. They are not afraid to challenge what they think they already know and through open and honest dialogue come to an greater understanding of our diversity”.
The Human Library Organization will deliver services to four separate events as part of the Leadership Development Program.
Watch the Heineken “Worlds Apart” campaign film here.